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August 27, 2024
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August 27, 2024
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Brand Identity & Packaging
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06
From urban convenience to river trails, 166 Main offers residents urban living with a scenic side. Their new brand captures the essence of modern Watertown: Crisp, bold, and beautiful.
07
The illustration style is reminiscent of hastily-inked artifacts within a travel journal. They are intentionally messy, intimate, and immediate—foils to the otherwise elegant treatment of the brand.
08
As a tribute to Japanese aesthetics, we aslo developed an identity combining Asian tradition with Scandinavian minimalism. Exploring the similarities between these two cultures, the identity celebrates simplicity and craftmanship.
